DOT_ is a fashion brand which says "Here's your pen, now make your mark."
Co-designed with Carl-Andreas Aspelund and Yazmin Juarez
DOT_ is a conceptual fashion brand developed for a storefront in Milan, Italy.
The package boasts a full suite of items, including a logo, app layout, website layout, store layout and model, stationary set, packaging, and sample merchandise.
Logo: Designed to be open-ended, ready for customization.
App: Simple, easy to navigate while still maintaining the aesthetic.
Loading Screen
Dropdown Menu
Item Description
Item Samples
Website: Built for discovery, offering an exploratory experience.
Landing Page
Item Listings
Item Description
Store Layout: Open, iconic, using strong contrast to guide the customers' eye and path.
Storefront Windows
Stationary: Clear and concise, embracing the brand's "make your mark" theme.
Packaging and Merch: Bold and simple. clearly delivering the brand's message.
